Char-Broil

In a pitch to redesign the online experience for Char-Broil we need to create a site that elevated their brand identity and catered to customers at every stage of their buying journey. With authentic imagery, impactful design, and playful language we take the intimidation out of the grill-buying process and turn it into an opportunity to celebrate outdoor cooking and socializing.

Role

Pitch

Web Design

Credit

Additional design by Caroline Woods & James Bytheway

UX research by Lauren Harpst

User_01.png

Novice Griller

Knows little about grilling,

but doing initial research

Goal 

Awareness

Capture attention and ensure they understand Char-Broil’s value, variety and ease of use

Priorities

Compelling brand

Ease of use

General knowledge

User_02.png

Ready To Grill

Plans to buy soon, shopping

for the best option

Goal 

Engagement

Provide clear and compelling information
to help them make a final purchase decision

Priorities

Price

Convenience

Quick Timeline

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Already Grilling

Owns a Char-Broil grill and wants to expand knowledge and easily find parts

Goal 

Loyalty

Looking for more information on parts, maintenance, recipes and other grilling tips.

Priorities

Maintenance

Customer Support

Recipes / Learning

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