In a pitch to redesign the online experience for Char-Broil we need to create a site that elevated their brand identity and catered to customers at every stage of their buying journey. With authentic imagery, impactful design, and playful language we take the intimidation out of the grill-buying process and turn it into an opportunity to celebrate outdoor cooking and socializing.
Additional design by Caroline Woods & James Bytheway
UX research by Lauren Harpst
Knows little about grilling,
but doing initial research
Capture attention and ensure they understand Char-Broil’s value, variety and ease of use
Ease of use
Ready To Grill
Plans to buy soon, shopping
for the best option
Provide clear and compelling information
to help them make a final purchase decision
Owns a Char-Broil grill and wants to expand knowledge and easily find parts
Looking for more information on parts, maintenance, recipes and other grilling tips.
Recipes / Learning