Char-Broil
In a pitch to redesign the online experience for Char-Broil we need to create a site that elevated their brand identity and catered to customers at every stage of their buying journey. With authentic imagery, impactful design, and playful language we take the intimidation out of the grill-buying process and turn it into an opportunity to celebrate outdoor cooking and socializing.
Role
Pitch
Web Design
Credit
Additional design by Caroline Woods & James Bytheway
UX research by Lauren Harpst
Novice Griller
Knows little about grilling,
but doing initial research
Goal
Awareness
Capture attention and ensure they understand Char-Broil’s value, variety and ease of use
Priorities
Compelling brand
Ease of use
General knowledge
Ready To Grill
Plans to buy soon, shopping
for the best option
Goal
Engagement
Provide clear and compelling information
to help them make a final purchase decision
Priorities
Price
Convenience
Quick Timeline
Already Grilling
Owns a Char-Broil grill and wants to expand knowledge and easily find parts
Goal
Loyalty
Looking for more information on parts, maintenance, recipes and other grilling tips.
Priorities
Maintenance
Customer Support
Recipes / Learning
