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Hardees

Despite having 74% of their traffic coming from mobile devices, Hardees site was only optimized for desktop. We pitched a holistic and mobile-first web interface that helped optimize the user experience and strengthen brand equity through intuitive design engaging content that was seamless across devices and platforms. 

Role

Pitch

UI/UX

Mobile Web

Credit

Additional design by Caroline Woods & James Bytheway

UX research by Lauren Harpst

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