At the end of an unpredictable 2020, the holiday season remained a big opportunity for small business owners who were affected by the pandemic. Clover came to us in hopes of connecting with their customers to help them prepare for a profitable season. We delivered a campaign around a series of guides that helped restaurant, retail, and service businesses prepare for the upcoming holiday season. We also developed a unique art direction for the campaign that spoke to holidays, organization, covid safety, and small businesses.
Copywriting by Tom Mullen