Evertrain is a sports supplement & nutritional brand that came to Maven to help define a visual language and out of box experience for their new product line. The challenge was two-fold. First, we needed to design the bottle packaging and labels to stand apart in a category dominated by cluttered design and visual confusion. Then, we needed to create an unboxing experience for the new line of products. The packaging needed to be undeniably Evertrain—a box that helped familiarize everyday athletes with their brand.