Gaia partnered with fortyfour to reimagine their ecommerce experience. In order to effectively convert potential customers Gaia needed to overhaul their current site and create a rich and informative content experience that speaks to Gaia's commitment to quality while also providing ease of navigation, product discovery, and intuitive design. We created a component based shopping experience centered around the concept of radical transparency that served as an educational resource as well as drastically reduced the number of clicks between the home and checkout page.